• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index


Political parties and election campaigns have begun utilizing datamining techniques previously honed by direct marketing experts to segment potential voters based on a myriad of factors. After using market information to determine political leaning and likelihood of voting, the ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles