SAGE Reference - Encyclopedia of Social Media and Politics

Entry
Reader's guide
Entries A-Z
Subject index

Focus Groups

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:discussion groups; estate tax; face to face groups; focus groups; group interview; moderator; opinions

Focus groups are a qualitative research methodology in which a small group of participants are led through a focused group interview about their attitudes, opinions, and perceptions of a message, product, service, idea, or concept. Focus groups are used when group ...

Tools
Tools icon close
- Add to list Added to list Added
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Harvey, K. (2014). Focus groups. In Encyclopedia of social media and politics (pp. 527-528). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n212
  
  Harvey, Kerric. "Focus Groups." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 527-28. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n212.
  
  Harvey, K. 2014. Focus Groups. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 527-528 Available at: <https://dx.doi.org/10.4135/9781452244723.n212> [Accessed 16 Aug 2022].
  
  Harvey, Kerric. "Focus Groups." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 527-28. SAGE Knowledge. 16 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n212.
  
  Harvey, Kerric (2014). Focus groups In:Focus groups Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:527-528. doi:10.4135/9781452244723.n212
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Text size
  
  Text Size close
  
  small
  
  Medium
  
  Large
  
  Cancel
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/Reference/encyclopedia-of-social-media-and-politics/n213.xml
  
  Copy to clipboard
  
  Cancel
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

No internet connection.

Focus Groups

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends