• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Earned Media

Three types of media exist: paid media, owned media, and earned media. Paid media involves a group purchasing air time or space in order to distribute its messages, such as a commercial during a television show. Owned media involves a group ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles