SAGE Reference - Encyclopedia of Social Media and Politics

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Cyclical Message Strategies

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:campaigns; Facebook; social media; social networks; Twitter; voting; YouTube

A cyclical message strategy involves using online resources, especially social media such as Twitter, Facebook, and YouTube, to establish a message that will be received and then relayed to other users. Additionally, messages will also have built in a response node, ...

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  Harvey, K. (2014). Cyclical message strategies. In Encyclopedia of social media and politics (pp. 339-340). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n131
  
  Harvey, Kerric. "Cyclical Message Strategies." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 339-40. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n131.
  
  Harvey, K. 2014. Cyclical Message Strategies. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 339-340 Available at: <https://dx.doi.org/10.4135/9781452244723.n131> [Accessed 18 May 2022].
  
  Harvey, Kerric. "Cyclical Message Strategies." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 339-40. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781452244723.n131.
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