• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Interviews

An interview is a conventional data collection method that provides a probe for obtaining information that is more in depth than data collected using questionnaires. An interview requires verbal communication (and rapport) between the interviewer and the respondent, ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles