SAGE Reference - Encyclopedia of Public Relations

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Advertising Equivalency

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Advertising equivalency involves calculating the value of public relations generated media coverage by determining what the air time/print space would have cost if the organization had had to pay advertising rates for it. For example, if a print medium charges $200 ...

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  Heath, R. L. (2013). Advertising equivalency. In Encyclopedia of public relations (Vol. 1, pp. 14-14). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n9
  
  Heath, Robert L. "Advertising Equivalency." In Encyclopedia of Public Relations, edited by Heath, Robert L., 14. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n9.
  
  Heath, R. L. 2013. Advertising Equivalency. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 14 Available at: <https://dx.doi.org/10.4135/9781452276236.n9> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Advertising Equivalency." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 14. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n9.
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