• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Advertising Equivalency

Advertising equivalency involves calculating the value of public relations generated media coverage by determining what the air time/print space would have cost if the organization had had to pay advertising rates for it. For example, if a print medium charges $200 ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles