SAGE Reference - Encyclopedia of Public Relations

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Communication Audit and Auditing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:auditing; public relations

A communication audit is an assessment tool used for formative, diagnostic, or evaluative research in public relations. The term audit, appropriated from the accounting field, has ambiguous meaning in public relations. Both the trade press and academic texts used the term ...

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  Heath, R. L. (2013). Communication audit and auditing. In Encyclopedia of public relations (Vol. 1, pp. 152-153). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n86
  
  Heath, Robert L. "Communication Audit and Auditing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 152-53. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n86.
  
  Heath, R. L. 2013. Communication Audit and Auditing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 152-153 Available at: <https://dx.doi.org/10.4135/9781452276236.n86> [Accessed 20 Aug 2022].
  
  Heath, Robert L. "Communication Audit and Auditing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 152-53. SAGE Knowledge. 20 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n86.
  
  Heath, Robert L. (2013). Communication audit and auditing In:Communication audit and auditing Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:152-153. doi:10.4135/9781452276236.n86
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