SAGE Reference - Encyclopedia of Public Relations

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Commodifying Information

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Commodifying information means that organizations focus their information acquisition and public relations efforts on the cost effectiveness or productivity of supplying information to help key markets, audiences, and publics make a wide array of decisions. Many think of public ...

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  Heath, R. L. (2013). Commodifying information. In Encyclopedia of public relations (Vol. 1, pp. 151-151). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n85
  
  Heath, Robert L. "Commodifying Information." In Encyclopedia of Public Relations, edited by Heath, Robert L., 151-151. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n85.
  
  Heath, R. L. 2013. Commodifying Information. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 151 Available at: <https://dx.doi.org/10.4135/9781452276236.n85> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Commodifying Information." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 151-151. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n85.
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