SAGE Reference - Encyclopedia of Public Relations

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Advertising

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:advertising; public relations

Advertising, as a tool used in public relations, involves the purchase of paid space or time in newspapers, magazines, radio, television, out-of-home media, the Internet, or mobile applications to communicate messages to target audiences. More broadly, advertising encompasses an ...

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  Heath, R. L. (2013). Advertising. In Encyclopedia of public relations (Vol. 1, pp. 11-13). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n8
  
  Heath, Robert L. "Advertising." In Encyclopedia of Public Relations, edited by Heath, Robert L., 11-13. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n8.
  
  Heath, R. L. 2013. Advertising. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 11-13 Available at: <https://dx.doi.org/10.4135/9781452276236.n8> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Advertising." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 11-13. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n8.
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