SAGE Reference - Encyclopedia of Public Relations

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Collateral

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Collateral is a term used to describe promotional materials accompanying an advertising or public relations campaign. Collateral most often includes any print or visual work done in addition to advertising in its traditional form (i.e., print advertisements, ...

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  Heath, R. L. (2013). Collateral. In Encyclopedia of public relations (Vol. 1, pp. 141-141). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n79
  
  Heath, Robert L. "Collateral." In Encyclopedia of Public Relations, edited by Heath, Robert L., 141-141. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n79.
  
  Heath, R. L. 2013. Collateral. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 141 Available at: <https://dx.doi.org/10.4135/9781452276236.n79> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Collateral." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 141-141. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n79.
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