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Codes of Ethics

  • By: Matthew W. Seeger, Timothy Sellnow & Robert R. Ulmer
  • In: Encyclopedia of Public Relations
  • Edited by: Robert L. Heath
  • Subject:Public Relations, Public Relations

A code of ethics is a formal statement of conduct or a set of rules, standards, or guidelines for appropriate member behavior that has been adopted by an organization or professional association. Ethical codes, such as General Motor's Winning with Integrity ...

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