SAGE Reference - Encyclopedia of Public Relations

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Coalition Building

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:coalitions

Coalition building is the process of developing working relationships among individuals, groups, organizations, or nations for the purposes of mobilizing collective action, sharing information, coordinating communication efforts, or using any combination of these functions. ...

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  Heath, R. L. (2013). Coalition building. In Encyclopedia of public relations (Vol. 1, pp. 127-129). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n74
  
  Heath, Robert L. "Coalition Building." In Encyclopedia of Public Relations, edited by Heath, Robert L., 127-29. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n74.
  
  Heath, R. L. 2013. Coalition Building. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 127-129 Available at: <https://dx.doi.org/10.4135/9781452276236.n74> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Coalition Building." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 127-29. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n74.
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