SAGE Reference - Encyclopedia of Public Relations

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Cause-Related Marketing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Cause-related marketing links a product or a company to a charitable cause. The funds that are donated to the charitable cause usually come from a portion of the sales of the product. For example, when a person buys cosmetics from Avon, ...

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  Heath, R. L. (2013). Cause-related marketing. In Encyclopedia of public relations (Vol. 1, pp. 103-103). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n59
  
  Heath, Robert L. "Cause-Related Marketing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 103-103. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n59.
  
  Heath, R. L. 2013. Cause-Related Marketing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 103 Available at: <https://dx.doi.org/10.4135/9781452276236.n59> [Accessed 23 May 2022].
  
  Heath, Robert L. "Cause-Related Marketing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 103-103. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n59.
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