SAGE Reference - Encyclopedia of Public Relations

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Case Study

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:case studies

The case study is a descriptive, qualitative research method that analyzes in great detail a person, an organization, or an event. Case studies are found in most applied areas, such as business, law, and marketing, and offer insight into practices and ...

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  Heath, R. L. (2013). Case study. In Encyclopedia of public relations (Vol. 1, pp. 99-100). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n56
  
  Heath, Robert L. "Case Study." In Encyclopedia of Public Relations, edited by Heath, Robert L., 99-100. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n56.
  
  Heath, R. L. 2013. Case Study. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 99-100 Available at: <https://dx.doi.org/10.4135/9781452276236.n56> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Case Study." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 99-100. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n56.
  
  Heath, Robert L. (2013). Case study In:Case study Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:99-100. doi:10.4135/9781452276236.n56
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