• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Zones of meaning are the fibers in the fabric of public opinion—the collective opinions of many markets and publics that make up a society. One of the problems perplexing activists, public relations practitioners, and scholars is understanding the nature of public ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles