• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Word of Mouth Marketing

The Word of Mouth Marketing Association (WOMMA) defines word of mouth marketing as “giving people a reason to talk about your products and services [toward] mutually beneficial consumer-to-consumer and consumer-to-marketer communications” (Word of Mouth Marketing ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles