SAGE Reference - Encyclopedia of Public Relations

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Word of Mouth Marketing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The Word of Mouth Marketing Association (WOMMA) defines word of mouth marketing as “giving people a reason to talk about your products and services [toward] mutually beneficial consumer-to-consumer and consumer-to-marketer communications” (Word of Mouth Marketing ...

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  Heath, R. L. (2013). Word of mouth marketing. In Encyclopedia of public relations (Vol. 1, pp. 975-975). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n528
  
  Heath, Robert L. "Word of Mouth Marketing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 975-975. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n528.
  
  Heath, R. L. 2013. Word of Mouth Marketing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 975 Available at: <https://dx.doi.org/10.4135/9781452276236.n528> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Word of Mouth Marketing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 975-975. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n528.
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