• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Web traffic is a broad term used to conceptualize the ways to gauge the data shared with, and received from, people visiting a website. Public relations practitioners monitor Web traffic to understand how people are using an organization's website, which ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles