SAGE Reference - Encyclopedia of Public Relations

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Viral Marketing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The Word of Mouth Marketing Association (2007) defines viral marketing as the act of “creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.” A response to Internet advancements, media ...

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  Heath, R. L. (2013). Viral marketing. In Encyclopedia of public relations (Vol. 1, pp. 963-963). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n519
  
  Heath, Robert L. "Viral Marketing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 963-963. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n519.
  
  Heath, R. L. 2013. Viral Marketing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 963 Available at: <https://dx.doi.org/10.4135/9781452276236.n519> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Viral Marketing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 963-963. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n519.
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