SAGE Reference - Encyclopedia of Public Relations

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Validity

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

In general, validity refers to the accuracy of a quantitative research project. Validity is a concern in public relation research any time a survey instrument or sample is used. Use of a survey instrument [Page 960]raises questions about internal validity, as ...

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  Heath, R. L. (2013). Validity. In Encyclopedia of public relations (Vol. 1, pp. 960-960). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n517
  
  Heath, Robert L. "Validity." In Encyclopedia of Public Relations, edited by Heath, Robert L., 960-960. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n517.
  
  Heath, R. L. 2013. Validity. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 960 Available at: <https://dx.doi.org/10.4135/9781452276236.n517> [Accessed 10 Aug 2022].
  
  Heath, Robert L. "Validity." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 960-960. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n517.
  
  Heath, Robert L. (2013). Validity In:Validity Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:960-960. doi:10.4135/9781452276236.n517
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