• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Utilitarianism

In 1923, public relations pioneer Edward Bernays wrote that a public relations counsel's social value stems from bringing “to the public facts and ideas of social utility which would not so readily gain acceptance otherwise” (Bernays, 1961, p. 216). In 1973, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles