• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Uses and Gratifications Theory

As radio, film, and television became mainstream items in 20th-century American life, researchers found new topics to study, particularly the way these new media devices and genres fit into the structure or routines of daily life. This outgrowth of the ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles