SAGE Reference - Encyclopedia of Public Relations

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Uncertainty Reduction Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The concept of uncertainty reduction suggests that individuals are motivated to seek information to reduce uncertainty. The concept has implications for exploring communication as a means for resolving incompatibilities and inconsistencies in human relationships as well as ...

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  Heath, R. L. (2013). Uncertainty reduction theory. In Encyclopedia of public relations (Vol. 1, pp. 943-944). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n511
  
  Heath, Robert L. "Uncertainty Reduction Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 943-44. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n511.
  
  Heath, R. L. 2013. Uncertainty Reduction Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 943-944 Available at: <https://dx.doi.org/10.4135/9781452276236.n511> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Uncertainty Reduction Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 943-44. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n511.
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