SAGE Reference - Encyclopedia of Public Relations

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Uncertainty

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Uncertainty is experienced in the absence of knowing something to be either true or false. People evaluate the clarity, completeness, depth, accuracy, source credibility, applicability, and consistency of the information they receive to manage uncertainty. Uncertainty may be ...

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  Heath, R. L. (2013). Uncertainty. In Encyclopedia of public relations (Vol. 1, pp. 941-942). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n510
  
  Heath, Robert L. "Uncertainty." In Encyclopedia of Public Relations, edited by Heath, Robert L., 941-42. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n510.
  
  Heath, R. L. 2013. Uncertainty. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 941-942 Available at: <https://dx.doi.org/10.4135/9781452276236.n510> [Accessed 12 Aug 2022].
  
  Heath, Robert L. "Uncertainty." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 941-42. SAGE Knowledge. 12 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n510.
  
  Heath, Robert L. (2013). Uncertainty In:Uncertainty Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:941-942. doi:10.4135/9781452276236.n510
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