SAGE Reference - Encyclopedia of Public Relations

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Third-Party Endorsement

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:advertising; mass media

For more than a half-century, public relations practitioners have touted implied third-party endorsement effects as a rationale for obtaining exposure for clients in the news and entertainment portions of mass media.

Conventional wisdom in the field argued that ...

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  Heath, R. L. (2013). Third-party endorsement. In Encyclopedia of public relations (Vol. 1, pp. 925-926). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n501
  
  Heath, Robert L. "Third-Party Endorsement." In Encyclopedia of Public Relations, edited by Heath, Robert L., 925-26. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n501.
  
  Heath, R. L. 2013. Third-Party Endorsement. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 925-926 Available at: <https://dx.doi.org/10.4135/9781452276236.n501> [Accessed 23 May 2022].
  
  Heath, Robert L. "Third-Party Endorsement." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 925-26. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n501.
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