SAGE Reference - Encyclopedia of Public Relations

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Bridge

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Bridge is a term derived from both stage and journalism to mean transition. Usage of this word as a [Page 87]term of art when referring to crisis responses and media training probably results from adaptation by public ...

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  Heath, R. L. (2013). Bridge. In Encyclopedia of public relations (Vol. 1, pp. 87-88). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n49
  
  Heath, Robert L. "Bridge." In Encyclopedia of Public Relations, edited by Heath, Robert L., 87-88. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n49.
  
  Heath, R. L. 2013. Bridge. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 87-88 Available at: <https://dx.doi.org/10.4135/9781452276236.n49> [Accessed 23 May 2022].
  
  Heath, Robert L. "Bridge." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 87-88. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n49.
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