SAGE Reference - Encyclopedia of Public Relations

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Strategies

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The original meaning of the word strategy is derived from the Greek word strategos, which referred to a role, namely, that of a general in command of an army. It later came to mean the “art of the general,” comprising the ...

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  Heath, R. L. (2013). Strategies. In Encyclopedia of public relations (Vol. 1, pp. 889-890). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n483
  
  Heath, Robert L. "Strategies." In Encyclopedia of Public Relations, edited by Heath, Robert L., 889-90. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n483.
  
  Heath, R. L. 2013. Strategies. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 889-890 Available at: <https://dx.doi.org/10.4135/9781452276236.n483> [Accessed 17 May 2022].
  
  Heath, Robert L. "Strategies." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 889-90. SAGE Knowledge. 17 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n483.
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