SAGE Reference - Encyclopedia of Public Relations

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Strategic Partnerships

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Strategic partnerships are crafted through public relations to foster and facilitate mutually beneficial relationships designed for specific purposes ostensibly beneficial to both parties and their constituencies. Long before relationships became a major public relations research ...

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  Heath, R. L. (2013). Strategic partnerships. In Encyclopedia of public relations (Vol. 1, pp. 886-886). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n481
  
  Heath, Robert L. "Strategic Partnerships." In Encyclopedia of Public Relations, edited by Heath, Robert L., 886-886. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n481.
  
  Heath, R. L. 2013. Strategic Partnerships. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 886 Available at: <https://dx.doi.org/10.4135/9781452276236.n481> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Strategic Partnerships." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 886-886. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n481.
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