SAGE Reference - Encyclopedia of Public Relations

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Strategic Business Planning

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Strategic business planning (SBP) involves the process of determining policies and procedures (and budgeting for them) designed to accomplish goals and objectives of the organization, which in turn, will normally be closely related to the organization's mission and vision. Strategic ...

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  Heath, R. L. (2013). Strategic business planning. In Encyclopedia of public relations (Vol. 1, pp. 884-885). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n480
  
  Heath, Robert L. "Strategic Business Planning." In Encyclopedia of Public Relations, edited by Heath, Robert L., 884-85. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n480.
  
  Heath, R. L. 2013. Strategic Business Planning. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 884-885 Available at: <https://dx.doi.org/10.4135/9781452276236.n480> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Strategic Business Planning." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 884-85. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n480.
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