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Stakes

  • By: Timothy L. Sellnow, Robert R. Ulmer & Matthew W. Seeger
  • In: Encyclopedia of Public Relations
  • Edited by: Robert L. Heath
  • Subject:Public Relations, Public Relations

To sustain themselves, Jeffrey Pfeffer wrote in 1981, organizations “require a continuing provision of resources and continuing cycle of transactions with the environment from which these resources are derived” (p. 101). The resources in these transactions can be ...

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