• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Spiral of Silence Theory

Elisabeth Noelle-Neumann's spiral of silence theory argues that any opinion perceived to be the majority opinion will hold disproportionate weight in influencing others. This effect happens, at least in part, because people who believe their opinion is in the minority are ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles