SAGE Reference - Encyclopedia of Public Relations

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Situational Crisis Communication Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Early research in crisis communication was descriptive rather than predictive. Practitioners would report what they did during a crisis, and researchers would examine case studies of high-profile crises to learn the best practices. From this research mix emerged a list of ...

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  Heath, R. L. (2013). Situational crisis communication theory. In Encyclopedia of public relations (Vol. 1, pp. 830-830). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n448
  
  Heath, Robert L. "Situational Crisis Communication Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 830-830. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n448.
  
  Heath, R. L. 2013. Situational Crisis Communication Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 830 Available at: <https://dx.doi.org/10.4135/9781452276236.n448> [Accessed 7 Jul 2022].
  
  Heath, Robert L. "Situational Crisis Communication Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 830-830. SAGE Knowledge. 7 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n448.
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