SAGE Reference - Encyclopedia of Public Relations

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Situation Analysis

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:public relations

A vital part of public relations planning—whether it is strategic planning, development of a specific project, or solving an immediate problem—is understanding the circumstances an organization faces. A situation analysis is the detailed explanation of factors that have the ...

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  Heath, R. L. (2013). Situation analysis. In Encyclopedia of public relations (Vol. 1, pp. 826-827). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n446
  
  Heath, Robert L. "Situation Analysis." In Encyclopedia of Public Relations, edited by Heath, Robert L., 826-27. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n446.
  
  Heath, R. L. 2013. Situation Analysis. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 826-827 Available at: <https://dx.doi.org/10.4135/9781452276236.n446> [Accessed 10 Aug 2022].
  
  Heath, Robert L. "Situation Analysis." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 826-27. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n446.
  
  Heath, Robert L. (2013). Situation analysis In:Situation analysis Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:826-827. doi:10.4135/9781452276236.n446
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