• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Search engine optimization (SEO) is a tool that gives a webpage a higher ranking and increased visibility in a search engine's organic search results. Organic search results are generated by a search engine's algorithm rather than by paid or media relations-earned ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles