SAGE Reference - Encyclopedia of Public Relations

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Scales

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The term scales may have multiple meanings to public relations practitioners. One use of the term denotes a particular measurement instrument such as a scale to measure reputation, credibility, or ethical climate. This use typically references an ...

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  Heath, R. L. (2013). Scales. In Encyclopedia of public relations (Vol. 1, pp. 818-819). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n440
  
  Heath, Robert L. "Scales." In Encyclopedia of Public Relations, edited by Heath, Robert L., 818-19. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n440.
  
  Heath, R. L. 2013. Scales. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 818-819 Available at: <https://dx.doi.org/10.4135/9781452276236.n440> [Accessed 27 May 2022].
  
  Heath, Robert L. "Scales." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 818-19. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n440.
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