SAGE Reference - Encyclopedia of Public Relations

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Return on Investment

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Firms and individuals have a variety of alternatives for employing their scarce capital. Return on investment (ROI) is one of the many analytical methods individuals and firms employ to aid in the allocation of funds. Although there are many definitions of ...

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  Heath, R. L. (2013). Return on investment. In Encyclopedia of public relations (Vol. 1, pp. 797-798). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n430
  
  Heath, Robert L. "Return on Investment." In Encyclopedia of Public Relations, edited by Heath, Robert L., 797-98. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n430.
  
  Heath, R. L. 2013. Return on Investment. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 797-798 Available at: <https://dx.doi.org/10.4135/9781452276236.n430> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Return on Investment." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 797-98. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n430.
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