• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Research Objectives

Like practitioners, public relations researchers need to develop objectives to guide their research projects. A research objective works with the research goal and specifies what is to be studied. Research objectives can take the form of a research question or a ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles