SAGE Reference - Encyclopedia of Public Relations

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Reputation Management

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Reputation management is the strategic use of organizational resources to influence the attitudes, beliefs, and actions of various, and sometimes conflicting, stakeholder groups. Reputation management seeks to emphasize an organization's positive attributes while carefully managing ...

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  Heath, R. L. (2013). Reputation management. In Encyclopedia of public relations (Vol. 1, pp. 791-792). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n425
  
  Heath, Robert L. "Reputation Management." In Encyclopedia of Public Relations, edited by Heath, Robert L., 791-92. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n425.
  
  Heath, R. L. 2013. Reputation Management. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 791-792 Available at: <https://dx.doi.org/10.4135/9781452276236.n425> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Reputation Management." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 791-92. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n425.
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