SAGE Reference - Encyclopedia of Public Relations

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Quantitative Research

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:quantitative research

Quantitative research is almost always associated with the formal evaluation of numbers. That is, quantitative research is something that extends from the physical sciences to the social sciences and focuses on methods that follow certain prescribed rules for the gathering of, ...

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  Heath, R. L. (2013). Quantitative research. In Encyclopedia of public relations (Vol. 1, pp. 769-770). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n414
  
  Heath, Robert L. "Quantitative Research." In Encyclopedia of Public Relations, edited by Heath, Robert L., 769-70. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n414.
  
  Heath, R. L. 2013. Quantitative Research. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 769-770 Available at: <https://dx.doi.org/10.4135/9781452276236.n414> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Quantitative Research." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 769-70. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n414.
  
  Heath, Robert L. (2013). Quantitative research In:Quantitative research Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:769-770. doi:10.4135/9781452276236.n414
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