SAGE Reference - Encyclopedia of Public Relations

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Qualitative Research

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:qualitative research; quantitative research

Qualitative research is conceptualized and designed to provide in-depth information on a research theme or topic. Such information is expected to provide insights that are unachievable with quantitative research. But critics of qualitative research reason that it is too subjective and ...

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  Heath, R. L. (2013). Qualitative research. In Encyclopedia of public relations (Vol. 1, pp. 765-768). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n413
  
  Heath, Robert L. "Qualitative Research." In Encyclopedia of Public Relations, edited by Heath, Robert L., 765-68. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n413.
  
  Heath, R. L. 2013. Qualitative Research. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 765-768 Available at: <https://dx.doi.org/10.4135/9781452276236.n413> [Accessed 27 May 2022].
  
  Heath, Robert L. "Qualitative Research." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 765-68. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n413.
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