SAGE Reference - Encyclopedia of Public Relations

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Pyramid Style

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The pyramid style is used by journalists when writing news stories and public relations practitioners when writing media releases and other pieces. Using this format, the most important information goes at the top of the story and the least important information ...

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  Heath, R. L. (2013). Pyramid style. In Encyclopedia of public relations (Vol. 1, pp. 764-765). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n412
  
  Heath, Robert L. "Pyramid Style." In Encyclopedia of Public Relations, edited by Heath, Robert L., 764-65. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n412.
  
  Heath, R. L. 2013. Pyramid Style. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 764-765 Available at: <https://dx.doi.org/10.4135/9781452276236.n412> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Pyramid Style." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 764-65. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n412.
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