SAGE Reference - Encyclopedia of Public Relations

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Puffery

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:public relations

Puffery is the use of unsubstantiated praise or vague or implied claims in advertising, publicity, and other forms of promotional communication. The claims are intended to enhance the attributes of the subject and often take the form of exaggerations (e.g., “whiter ...

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  Heath, R. L. (2013). Puffery. In Encyclopedia of public relations (Vol. 1, pp. 763-764). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n411
  
  Heath, Robert L. "Puffery." In Encyclopedia of Public Relations, edited by Heath, Robert L., 763-64. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n411.
  
  Heath, R. L. 2013. Puffery. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 763-764 Available at: <https://dx.doi.org/10.4135/9781452276236.n411> [Accessed 27 May 2022].
  
  Heath, Robert L. "Puffery." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 763-64. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n411.
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