SAGE Reference - Encyclopedia of Public Relations

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Publicity

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:publicity

Publicity involves using communication to make an entity publicly known. Seeking publicity is the opposite of maintaining privacy. The term is used to describe both the outcome of a communication effort (e.g., “newspaper publicity”) and the process of obtaining coverage (“doing ...

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  Heath, R. L. (2013). Publicity. In Encyclopedia of public relations (Vol. 1, pp. 756-759). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n408
  
  Heath, Robert L. "Publicity." In Encyclopedia of Public Relations, edited by Heath, Robert L., 756-59. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n408.
  
  Heath, R. L. 2013. Publicity. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 756-759 Available at: <https://dx.doi.org/10.4135/9781452276236.n408> [Accessed 27 Jun 2022].
  
  Heath, Robert L. "Publicity." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 756-59. SAGE Knowledge. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781452276236.n408.
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