• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Accreditation

In the practice of public relations, as in many other fields, accreditation is a credential of expertise, competence, and ethical practice. For instance, the use of the initials “APR” after an individual's name gives increased credibility as it designates that ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles