SAGE Reference - Encyclopedia of Public Relations

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Public Interest

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Public relations practitioners have long realized that their practice could either serve the public interest or be at odds with it. Realizing that, they face two challenges. One is knowing what the public interest is and then knowing how to serve ...

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  Heath, R. L. (2013). Public interest. In Encyclopedia of public relations (Vol. 1, pp. 717-718). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n392
  
  Heath, Robert L. "Public Interest." In Encyclopedia of Public Relations, edited by Heath, Robert L., 717-18. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n392.
  
  Heath, R. L. 2013. Public Interest. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 717-718 Available at: <https://dx.doi.org/10.4135/9781452276236.n392> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Public Interest." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 717-18. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n392.
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