• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Public relations practitioners have long realized that their practice could either serve the public interest or be at odds with it. Realizing that, they face two challenges. One is knowing what the public interest is and then knowing how to serve ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles