SAGE Reference - Encyclopedia of Public Relations

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Psychological Processing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:decision making

To the extent that public relations efforts attempt to influence the behavior of target audiences, practitioners must understand the psychological processes that underlie people's responses to messages on a given topic.

Psychologists generally differentiate between three dimensions of human ...

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  Heath, R. L. (2013). Psychological processing. In Encyclopedia of public relations (Vol. 1, pp. 706-709). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n388
  
  Heath, Robert L. "Psychological Processing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 706-9. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n388.
  
  Heath, R. L. 2013. Psychological Processing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 706-709 Available at: <https://dx.doi.org/10.4135/9781452276236.n388> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Psychological Processing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 706-9. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n388.
  
  Heath, Robert L. (2013). Psychological processing In:Psychological processing Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:706-709. doi:10.4135/9781452276236.n388
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