SAGE Reference - Encyclopedia of Public Relations

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Psychographics

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:attitudes

Psychographics are a component of audience segmentation methods that discover actionable audience segments by examining individual psychological, sociological, and anthropological factors—such as motivations, attitudes, self-concepts, and lifestyles—that influence a ...

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  Heath, R. L. (2013). Psychographics. In Encyclopedia of public relations (Vol. 1, pp. 702-705). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n387
  
  Heath, Robert L. "Psychographics." In Encyclopedia of Public Relations, edited by Heath, Robert L., 702-5. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n387.
  
  Heath, R. L. 2013. Psychographics. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 702-705 Available at: <https://dx.doi.org/10.4135/9781452276236.n387> [Accessed 17 May 2022].
  
  Heath, Robert L. "Psychographics." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 702-5. SAGE Knowledge. 17 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n387.
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