Psychographics are a component of audience segmentation methods that discover actionable audience segments by examining individual psychological, sociological, and anthropological factors—such as motivations, attitudes, self-concepts, and lifestyles—that influence a ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles