SAGE Reference - Encyclopedia of Public Relations

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Precautionary Principle

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:decision making; precautionary principle; risk communication

The precautionary principle is a centerpiece of risk communication theory. From a public relations perspective, organizations engage in policy debates that have a simultaneous impact on them and their stakeholders. Uncertainty is inherent in all risk communication and ...

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  Heath, R. L. (2013). Precautionary principle. In Encyclopedia of public relations (Vol. 1, pp. 681-681). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n374
  
  Heath, Robert L. "Precautionary Principle." In Encyclopedia of Public Relations, edited by Heath, Robert L., 681-681. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n374.
  
  Heath, R. L. 2013. Precautionary Principle. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 681 Available at: <https://dx.doi.org/10.4135/9781452276236.n374> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Precautionary Principle." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 681-681. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n374.
  
  Heath, Robert L. (2013). Precautionary principle In:Precautionary principle Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:681-681. doi:10.4135/9781452276236.n374
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