• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Generally, public relations literature refers to practice/practitioner in one of four ways: (1) in a discussion of differences between academic and practitioner with suggestions for linking the two worldviews, (2) in a discourse of broadly prescribed goals for those who are ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles