• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Benchmarking is the process of creating points or measures against which a public relations campaign can be evaluated. Quite simply, without some form of benchmark, evaluating public relations is not possible. A benchmark, then, is some outcome used to measure a ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles