• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Position and Positioning

Only recently have the terms position and positioning emerged from boundaries imposed by sales and marketing models that limited their use as heuristics and frameworks in broader public relations applications. Melanie James (2011) advanced possibilities for incorporating position and positioning ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles